BEFORE LAUNCH
Teach BrandMochi what you are releasing.
Add the product site while the launch page is taking shape. BrandMochi crawls it, drafts the monitoring profile, and learns the customer language your team wants to own.
- Site crawl and profile draft
- Category and competitor context
- Team review before monitoring begins
BUILD THE RUNWAY
Warm up the room with current customer conversations.
The social monitor gathers recent questions, comparisons, and category discussions before the announcement. Your team can contribute naturally and learn which messages already resonate.
- Current category conversations
- Reply suggestions for each teammate
- Themes carried into launch day
LAUNCH DAY
Give every teammate a clear next move.
Fresh conversations rise to the front as the announcement goes live. Active ownership coordinates the team, completed replies join the activity history, and market changes stay beside the social work.
- Shared launch-day action items
- One owner per active thread
- Brand signals stay connected